The Process
Objective: To promote our weather team for severe weather season in a unique and cutting-edge fashion.
Roles: Producer, Creative Director
Approach: This project was a months-long effort between my team and WSU Shocker Studios, doubling as a cutting-edge promotional campaign for our weather team and a hands-on learning experience for the students at Shocker Studios. I was able to provide art direction on practical set pieces and a graphic environment developed in Unreal Engine for the state-of-the-art volume wall backdrop.
As a part of this promo campaign, I coordinated with our newsroom and news organizations across the country to gain earned media for our brand. As a result of this PR push, the story of a local TV station teaming up with their local digital arts school caught national headlines.
