Aaron Lair

Marketing Director | Creative Director | Project Manager

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Experience at KAKE

Director of Marketing & Creative Services
KAKE | Wichita, KS | 2021 – Present

Through this position, I lead a future-forward team of creative professionals with various skillsets to produce award-winning promotional content for the station and its clients.

I also advocate for ABC affiliates throughout the midwest through service on the Marketing Advisory Board, and form and foster relationships with key community leaders, non-profit organizations, and media representatives throughout the Wichita community.

Senior Promotion Producer
KAKE | Wichita, KS | 2019 – 2021

In my time as Senior Promotion Producer, I supported the Creative Services Director by mentoring and training junior producers while continuing to produce exceptional content.

Commercial / Promotion Producer
KAKE | Wichita, KS | 2014 - 2019

As my first step into the media industry, I was responsible for creating client commercials and station promotional spots, ensuring quality customer service and prompt communication.

Prior Experience

Freelance Videographer/Editor
Wichita, KS | 2012 - 2019

Managed a list of local clients as their outsourced video production house. Clients included the Kansas Health Foundation, Mitzi Beech Interiors, Christ Church, and Habitat For Humanity.

Video Technician
Intake Studios | Wichita, KS | 2013 - 2014

During my time at Wichita State University, I freelanced as a video technician for a local production agency, managing cables and equipment and framing shots for live sports events.

Web Content Coordinator
Wichita State University | Wichita, KS | 2013 - 2014

Tasked with gathering and managing video and photo content for the University's website and CMS organization.